Create an ethical and innovative campaign that aligns your brand with stewardship through the use of art! We allocate a percentage of each production budget to non-profits that help protect, advocate for, and maintain public lands. The enduring market value of an artist is in their audience - this campaign offers the opportunity to expose brands to new audiences through utterly ethical and creative partnerships while simultaneously investing in the growth of an authentic, novel, American Artist who will continue to inspire the development and popularity of green technology and conservation.
What we do
We bring a grand piano into National Parks to perform improvised endurance concerts & tour venues and festivals to perform original songs creating a cross promotional campaign that adds cultural value to conservation, green technology, and environmentalism in America and abroad. We achieve this campaign is by combining the PITW tour with the tour of Will Munroe's debut EP 'Kid Lighting.' This unique combination allows us to tap into the booming markets and audiences related to the traditional singer-songwriter, fine art world, performance art, environmentalism, travel & leisure, healthy living, adventure and many branches of the entertainment industry.
We generate content that can be broken up and mobilized in a multitude of dynamic ways, allowing us to easily market to audiences within key demographics and beyond through minimal pre & post production.
The 2020 goal: have a documentary crew film video and stills, while a social media manager promotes progress and partnerships daily in the form of video and stills. Have WM conduct radio and print interviews to cross promote both sides of the effort (KL Tour + PITW), and deliver 6 full length music videos, a documentary, and 12 30-60sec videos for digital marketing to our partners. Perform several KL showdates leading up to the PITW performance date.
The narrative: better the world through creative partnerships and art.
AUDIENCE ENGAGEMENT Using generational marketing, we can find an avenue for each expression of Will Munroe as an artist. The diagram above offers points of focus, sale categories, and guides for narrative development for marketers and PR teams when presented with WM’s work.
The Kid Lightning Tour + Piano In The Wild presents an environmentally conscious artist, who uses his art to bring cultural value to conservation, stewardship, and the inspirational power of nature. For this combined tour (KL+PITW) we will utilize a primarily mobile-driven campaign, using Instagram most frequently to connect to audience.
On The Road This project is a creative survey of America and her wilderness, of the small towns, and of the people that seek out the patchwork places of natural beauty across the country. We'll be stopping at small town radio stations to discuss conservation through art, specifics about the PITW project, and to play songs off the album 'Kid Lightning.' We'll paint a picture through sound about what Will Munroe stands for, and the opportunity for American Artists to advocate for the a-political global causes of stewardship and conservation through self-expression and the sharing of their gifts. Artists create cultural value, we are building a platform that adds cultural value to public and protected lands, green technology, and a greater synergy between entertainment/art/environmentalism.
We'll also be making daily posts on social media platforms, utilizing IG TV and stories to give behind-the-scenes and other exclusive content to audiences beyond the immediate scope of the performances, and to let people know where the next performance/stop on the tour will be. We'll feature the people we meet in these daily posts, and the nature we experience, showing an America to people who might not otherwise have the opportunity to see what amazing country lay outside their city's limits.
Monthly Marketing We'll offer monthly, limited edition merchandise options (like t-shirts, hats, exclusive recordings, chapbooks, etc.) to Instagram followers. This merchandise will be opportunities to collaborate with artists and brands who want to contribute to the National Parks, continuing PITW, and the stewardship of public lands. The values shown in the overlap of the ven diagram above will help to guide our partnerships with outside sponsors (companies, organizations, artists). A monthly newsletter will also be emailed to the contact list that's grown through the combined tour. The newsletter will include exclusive photos from performances and BTS material, along with exclusive merchandise options, you can think of it as an 'analog version' of our Instagram marketing, but with less content.
Additional Goals For Instagram Stories Using IG stories, we'll seek out and feature farmer's markets we encounter during the tour, introducing the growers that are bringing organic food from farm to table. We'll include excerpts of meal preparation and fitness, utilizing the ingredients we are able to source on the road. We'll also repost of environmental organization's campaign materials, stills from the road, fun vlog insights, antics with friends, excerpts of collaborations with artists and brands.
FAQ What are you selling? Ethical investment in American art and conservation.
How are you selling it? By offering performance experiences in venues, at festivals, and in the wilderness.
How do you make money? Through private donations, partnerships with non-profits, partnerships with brands, ticket sales and advances, merchandise sales at live shows and through digital platforms, and promotional modeling. What is the cause you're fighting for? An advancement in green technology, the preservation of natural spaces, a greater American presence in global conservation efforts. How does Piano In The Wild help with those causes? It advocates for stewardship and conservation by adding cultural value to protected natural spaces. It shows that music and art can transcend the ego and be synergistic to a cause.
How does Kid Lightning help with those causes? It is the commercial face and the PR machine for the art. Who would you want to tour with? Brandi Carlile, Kurt Vile, Andrew Bird, Gary Clark Jr., Jose Gonzales, Becca Mancari, Shakey Graves, Jason Isbell, Willie Nelson Which festivals would you want to play? Outsideslands, Coachella, FYF, Stagecoach, Lollapalooza, Bonnaroo, Glastonbury, Boston Calling, Pitchfork, Rolling Loud, Smokin Grooves Fest, High Sierra Music Festival, Planet Bluegrass, Shakey Knees, Governors Ball, Roots Festival Which venues would you want to play (LA)? Bootleg, Pappy and Harriets, Hi-Hat, Highland Park Bowl, The Mint, Troubadour, Its A School Night, The Rooftop At The Ace, Bardot, La Poubelle
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